"How Did Americans Learn to Trust Processed Food?"

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How did we learn to trust food in opaque packages? In her new book, Canned: The Rise and Fall of Consumer Confidence in the American Food Industry, Dr. Anna Zeide reveals the answers through the story of the canning industry, taking us on a journey to understand how food industry leaders leveraged the powers of science, marketing, and politics to win over a reluctant public, even as consumers resisted at every turn.