Lynx Club Advocate Toolkit

Question: Our campaign is not live yet. Is there somewhere else I can go to create an account?
Answer: Yes! Head to the schools GiveCampus homepage.

Question: I signed up for a GiveCampus user account. Am I an Advocate yet?
Answer: Nope! Simply signing up for a user account does not an Advocate make. Anyone can create a GiveCampus user account, but becoming an Advocate means taking active steps to promote the campaign to others. In order to become an Advocate, you must first create and/or log in to your GiveCampus user account, and then use one-- or better yet, all!-- of the Advocate tools.
 

Question: I already created a GiveCampus user account for the previous giving day, or for a campaign at my other affiliated institution. Do I need to create a new account for this campaign?
Answer: Nope! GiveCampus user accounts are universal to the entire GiveCampus community-- you don’t need one user account per campaign or one user account per Partner institution. Keep logging into the same user account for campaign after campaign and watch your user profile light up with your continued Advocacy!

Question: What is a personal plea?
Answer: Personal Pleas give Advocates the chance to add their own story to the campaign page. A Personal Plea is a short video in which an Advocate explains why they’re excited about getting involved with the campaign and why others should support it, too.

Question: I uploaded my Personal Plea and went back to the campaign page, but I don’t see my video yet. Why?
Answer: You’ll see it soon! Each and every Personal Plea is reviewed by a member of the GiveCampus team to ensure that it’s up to school standards before it is approved and posted to the campaign page.

Question: When should I post my Personal Plea?
Answer: As soon as possible! Uploading your Personal Plea as soon as possible-- and preferably before the public launch of the campaign-- is a great idea. When the first wave of donors visit the campaign page, they’ll be all the more inspired to give if they can see the faces and stories of their peers on the campaign page.

Spreading the word about a campaign is one of an Advocate’s top responsibilities. When an Advocate shares the campaign link while logged into their GiveCampus account via the built-in sharing buttons (the ones that are located under the campaign video and on the Advocates tab), we track the number of donors, dollars, and link clicks they inspired and celebrate their impact on the Advocates tab.

Question: When should I share the campaign link?
Answer: Short answer: as early and as often as possible! Long answer: it depends on the type of campaign. For time-based campaigns like giving days or week-long challenges, Advocates may be asked to refrain from sharing the campaign link until the official public launch of the campaign-- even though Advocates may have been given early access to the campaign page to stake Matches and Challenges and upload Personal Pleas. But after the public launch of the campaign, let the sharing blitz begin! Share the campaign link with updates about campaign milestones, screenshots of Leaderboards to rally your class year or designation, and to spread the word about exciting Matching or Challenge gift opportunities.
 

Question: I shared the campaign link, but my name isn’t showing up on the Advocates tab. Why?
Answer: This can be due to any of the following reasons:

• You weren’t logged into a GiveCampus user account when you shared the campaign link. The link that is generated via the sharing buttons will only track impact to a specific Advocate if that Advocate was logged into their GiveCampus user account when they used the sharing button.
• You shared a campaign link other than the link that is generated via the built-in sharing buttons. Only the link that is generated via the sharing buttons is unique to a specific Advocate, and can therefore be used to track a specific Advocate’s impact. Copying the campaign URL from a browser won’t track to a specific Advocate.
• No one has clicked on the link yet. An Advocate’s name won’t appear on the Advocates tab-- and their sharing impact won’t be tracked-- until at least three other people in separate browser sessions click on the Advocate’s link and visit the campaign page. This is both to celebrate Advocacy that inspires others to get involved with the campaign as much as possible, and to prevent any (well-intentioned, of course 😉) misuse of the tool such as sharing an Advocate link to a private feed or gaming the impact tracker by an Advocate repeatedly clicking on their own link.

Videos:

Have your players say the following on videos shot with your phone. These can easily be edited, adjusted to what you and your players are comfortable with saying. As long as the points are clear!

• Thanks for your support! Roll Lynx!
   
• We are back on the field – on the court – on the track - and we need your support to be stronger than ever! Roll Lynx!
   
• Our athletic experience may look different this season - but with your help we will be stronger leaders – stronger athletes – and stronger than ever – Roll Lynx!
   
• Your support keeps us on a level playing field in and out of the classroom! Thanks for your support! Roll Lynx!
   
• Join us - as we come together to support our students, our teams and our coaches!

Photos:

Take photos over the next couple of days, or ones that you already have on your phones, get them from players, get them from parents.

Post these photos on your individual team pages during the challenge with one of the phrases above, with your team contribution goals, whatever you are comfortable with - and the giving link.

rhodes.edu/lynxclub